| Do
you have a web site now? Is this a first site or an
"upgrade / redesign"? |
| What
other items have you included in your marketing program
-- i.e. Print Advertising? Radio/TV? Brochures? Direct
Mail? Affinity Programs? |
| What
objectives do you want your web site to accomplish --
i.e. Inform/educate? Raise awareness? Produce qualified
leads? Give you a leg up on the competition? |
| Who
is your target market? What audience will be looking at
this web site? Who do you WANT to be looking at this web
site? |
| What
do you want them to think / feel / do as a result of
touring your web site? |
| How
do you envision people finding your web site -- i.e.
searching the Internet, seeing your web site address on
your signs / print ads / coupons? |
| What
are your current sales channels -- direct &
indirect? How do you receive most of your new customers
today? (Word of mouth/referral; advertising…) |
| Have
you looked at what your competition is doing in the way
of web marketing? |
Are
there any sites that you particularly like, or dislike,
in the way of:
- Visual / aesthetics
- Easy to navigate
- Kinds of content displayed
(This is helpful in the web designers understanding your
taste.)
|
| What
kind of information / content do you plan on having on
your web site? |
| Do
you have photos and/or graphics that you also want to
include or will you need the designers to create some
for you? |
| Are
there multiple departments / division who will be
contributing to the content of this site? Is there a
single "project manager" designated to help in
coordinating all of this input? |
| As
another extension of your current marketing program,
your web site must be consistent. What kind of image are
you striving to portray today, as the web site design
will need to reflect this. |
| Once
the initial design is published to the Internet, how
freqently do you anticipate needing to change it? (If
changes will be daily, you will want to hire a webmaster
to own this part of your marketing program. If less
frequently -- i.e. weekly, monthly, ad lib, then you may
wish to enter into a "maintenance contract"
with the web design company who does initial design. |
What
kind of budget have you set aside for this site?
|
| Do
you have a deadline for when you would like your web
site up and on the Internet for the world to see? |
From
a cost perspective, the design charge is the bulk of it,
but the other components involved include:
- Monthly web hosting charge and initial set-up fee
- Domain Name / RealName charges
- Ongoing search engine registration / submissions |
| Recommendation:
Thank You letters from customers / testimonials should
always be included on your web site. It is a very
powerful thing for prospective customers to read about
how wonderful you are from those who have already worked
with you…. |
